Brand Media Strategy Wheel (courtesy of )

Execution is the X-factor : bringing the brand media strategy to life --

Brand Media Strategy: Integrated Communications Planning in the Digital Era

$6.06
  • Review
  • TAG : Brand Media Strategy Wheel (courtesy of Brand Media Strategy )
ADD TO CART
  • This fully updated edition of Brand Media Strategy explains how innovative marketers are growing their brands using advertising, digital media, and the employment of nonpaid and nontraditional media

    Brand Media Strategy [published by Advertising Age and Palgrave MacMillan] explains how the best brands today are employing advertising and media communications in a more personalized and connected world. It provides dozens of case studies of where communications planning is helping to build brand reputations and their bottom lines. It illustrates that by creating more relevant, emotional and interactive occasions with brands, media is playing a more valuable role in the marketing mix. It demonstrates brand media strategies that integrate content with contact, digital with analog; and paid with unpaid media.

  • Packed with a framework, tools, and numerous case studies in communications planning, Brand Media Strategy covers a wide range of topics. They include consumer behaviour, research, social media, digital and mobile media, influencer engagement, conversational marketing, transmedia storytelling, big data and analytics.

    Packed with a framework, tools, and numerous case studies in communications planning, Brand Media Strategy covers a wide range of topics. They include consumer behaviour, research, social media, digital and mobile media, influencer engagement, conversational marketing, transmedia storytelling, big data and analytics.

    Author: Antony Young
    Publisher: New York, NY : Palgrave Macmillan, [2014]
    Edition/Format:  Print book : English : Second editionView all editions and formats
    Database:WorldCat
    Summary:

    This fully updated edition of Brand Media Strategy explains how innovative marketers are growing their brands using advertising, digital media, and the employment of nonpaid and nontraditional media  Read more...

    Rating:

    (not yet rated) 0 with reviews - Be the first.

    Subjects
    • Branding (Marketing)
    • Internet marketing.
    • Social media.
    More like this
    • Similar Items

  • Brand Media Strategy: Integrated Communications Planning in the Digital Era
    Antony Young
    Limited preview - 2010

    "Today, is a whole new world, literally and digitally! Writing about it requires courage, because we are still very much in the middle of this media revolution. That's the brilliance of this book. It deftly captures the "usable" bits of learning we have accumulated with helpful ways to master what we can, without being pedantic and definitive as if the revolution is over! Young has provided a smart and usable guidebook on building brand media strategy on today's terms, not yesterday's. - Susan M. Gianinno, Chairman & CEO, Publicis USA

antony young | Brand Media Strategy

There has been a lot of talk in the past few years regarding the rise of digital media and its impact on communications practitioners. The authors of Groundswell and Brand Media Strategy do a great job in covering these implications.