Alexandra Sokoloff: What KIND of story is it?

Kind of story -- Crossword clue | Crossword Nexus

Find answers for the crossword clue: Kind of story. We have 4 answers for this clue.

It's Kind of a Funny Story

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  • When an idea is born for a script, at first it doesn’t matter what kind of story it is. A great idea is a great idea, right? But, defining the story type, understanding the underlying themes, and knowing where the story falls commercially (genres) clearly helps determine both structure and direction.

    Despite the fact that most critics were underwhelmed with It's Kind ofa Funny Story, I found myself liking the movie. It's sort of afeel-good flick, despite being set in a mental hospital. Imagine alighthearted version Girl, Interrupted with more teen angst (in a goodway).

  • "Brands are stories," he said. "They want to embody a story. When we start working with a client, we don't want to take a brief. We don't want to just say, 'What's your problem?' We want to go right back to, 'Why was your company started? What's your mission?' We talk about mission all the time, and it's just another way of saying, 'What kind of story are you on? What kind of story do you want to tell?' … Part of our job as an agency is to reignite that and really figure out what that story is."

    "Brands are stories," he said. "They want to embody a story. When we start working with a client, we don't want to take a brief. We don't want to just say, 'What's your problem?' We want to go right back to, 'Why was your company started? What's your mission?' We talk about mission all the time, and it's just another way of saying, 'What kind of story are you on? What kind of story do you want to tell?' … Part of our job as an agency is to reignite that and really figure out what that story is."

  • TBWA's global creative president, Rob Schwartz, led the discussion, which was based around author Christopher Booker's contention, in his book that seven archetypal themes recur in every kind of storytelling. Booker looked at why humans are psychologically programmed to imagine stories this way. Schwartz and his two panelists, Droga5 executive creative director Ted Royer and novelist (and former agency creative) Kathy Hepinstall, focused on how the theory applies to brands—and how creatives can make use of it in developing persuasive stories for them.

Harry Potter: A New Kind Of Story Chatroom 4

VIR: What kind of story do you want? Because this will go as Counterpoint, so it will be like most-most read, but it can’t seem too slanted, yet it is an ideal opportunity to get all the points across.