3. Lego Pirates of the Caribbean

LEGO bricks are all part of the LEGO system, which essentially

Is it correct to refer to LEGO in any denomination as Legos?

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  • "Expert Series" sets were first introduced in , geared towards older, more experienced LEGO builders. This line soon developed into the "Expert Builder" sets, released in . These technical sets featured moving parts such as gears, differentials, cogs, levers, axles and universal joints, and permitted the construction of realistic models such as automobiles, with functional rack and pinion steering and lifelike engine movements. Finally, the LEGO world came together in with the addition of the LEGO "". These small LEGO people have posable arms and legs, and a friendly smile. The figure was used in many varieties of LEGO sets, allowing consumers to construct elaborate towns with buildings, roads, vehicles, trains, and boats, at the same scale, and populated with the smiling minifigure LEGO citizens.

    Another significant expansion to the LEGO line occurred in , with the creation of LEGO sets. minifigures, rockets, lunar rovers and spaceships populated this successful series. The series debuted in this year as well, featuring jewelry elements marketed towards young girls. Kjeld Kirk Kristiansen became the president of LEGO in this year; another decade concluded with LEGO toys still going strong.

  • During this same period, Godtfred Kirk Christiansen's son, , joined the managerial staff of the company, after earning business degrees in Switzerland and Denmark. One of Kjeld's first achievements with the company was the foundation of manufacturing facilities, as well as a research and development department that would be responsible for keeping the company's manufacturing methods up to date. Human figures with posable arms made an appearance in in "LEGO family" sets, which went on to become the biggest sellers at the time; in the same year, an early version of the "minifigure" miniature LEGO person was introduced, but it was not posable and had no face printed on its head. A LEGO production plant was opened in Enfield, Connecticut in the United States.

    I understand that Lego is in this to make money (at $9.99 for the most basic kit, they can’t be losing money) and toys that encourage the purchase of the same brand makes a lot of business sense. But wasn’t the point of Legos that you could build a variety of things with them? Isn’t that why they showcase professional builders? Isn’t using your imagination the 54cking point of Legos?

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    LEGO bricks had always had a constructive potential that was seen by some educators as being an invaluable asset in helping children to develop creativity and problem-solving abilities. Since the 1960s, teachers had been using LEGO bricks in the classroom for a variety of reasons. In , the LEGO Group established the Educational Products Department (eventually renamed LEGO , in ), specifically to expand the educational possibilities of their toys. A packing and assembly factory opened in Switzerland, followed by another in Jutland, Denmark that manufactured LEGO tires.

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The LEGO Group is another example of a company which tries to strictly adhere to INTA's specifications, and aggressively protect its own trademarks. Its last standing LEGO patent expired in 1988 (CBC News), but despite other competitors moving in on its interlocking brick technology, trademarks can be kept forever, as long as LEGO makes sure to protect them. One almost embarrassing display of trademark anxiety is the domain . Upon visiting the domain, the visitor would receive this notice: