Joel makes Twitter Power a very well constructed package. It is, in a sense, a course in a book. However, the material is definitely not dry. It is very down to earth, easy to follow, and easy to relate to. What I liked best about the book is that Joel breaks down each aspect of Twitter, from registration and the importance of your Twitter username all the way down to attracting new and relevant followers who can help build your brand with you. And what’s even better is that once you do learn all the nooks and crannies of Twitter from reading Twitter Power, Joel has even put together a 30-Day Plan for dominating Twitter. So, you’re never confused at how to approach Twitter, and you don’t have a feeling of having missed opportunities.
Twitter Power emphasizes the benefits of short, but frequent Tweets to your followers. With a little imagination, and dedication, you can become an ‘expert’ in your field. Say you run a landscaping business and you had just attended a conference about gardening and learnt some neat gardening tips. While these tips are fresh in your mind, you could easily send a SMS message to your Twitter profile with a gardening tip that really stood out for you. In more cases than not, your followers will have learned something from this Tweet. And when they put this tip into use, or pass it along to co-workers and friends, you name gets attached to it, too. Sharing information is one of the easiest and most effective ways to establish your brand, and your position as an expert. Twitter Power helps you construct these Tweets so that you, too, can be effective in reaching out to those who want to hear your news.
Twitter Power is, without a doubt, one of my favorite marketing books, and I highly recommend it. Before reading Twitter Power, I never realized the potential of Twitter. I thought it was just a fad. Boy, was I wrong. Twitter is a living, breathing source of news and information. Twitter appeals to everyone; whether it be people who are interested in your niche, realtime experiences that are affecting your where you are, or even letting your close friends and family know that you’re heading over to Starbucks for a Café Latté, and that they should come, too. Joel Comm, along with his book “Twitter Power” makes sure that your message is heard, not lost.
Hello and welcome to Slatest’s 2016 Twitter Power Rankings. Above, you’ll find our handy interactive of the past week’s worth of candidate tweets: how many each White House hopeful sent and how often they were retweeted and favorited, along with how each fared in the 140-character fight with their political rivals on both sides of the aisle. (Click to zoom in on a particular candidate, and click again to see the content of each tweet.)
|Twitter power: Learning from ourselves, in real time|